There are thousands of indicators that affect the score of Facebook bulletin board, but most important criteria are: who is posting, what kind of content, the number of interactions and when it posts.
Facebook does not use bulletin boards in chronological order like Twitter. Instead, what you see on bulletin boards is determined by the algorithm, sorting things based on what Facebook thinks you want to see.
For some people, this algorithm makes them “frightened” when the reach of the article is quite low. They claimed Facebook removed them and hid them from their friends ‘or followers’ bulletin boards to force them to run ads. But, this is not really what is happening.
If you have been on Facebook for a few years, it is easy to have at least a hundred friends and likes a lot of pages. Facebook wants users to connect, they spend hundreds of millions of dollars finding ways to get users back at any time of the day. Show news from old friends or scam sites “share this article to hit the iPhone” is not the way Facebook does.
Facebook determines how do you see a article?
So, how do Facebook know what to display on your message board? According to the excerpts on the social networking question and answer section:
“News Feed stories are influenced by your connection and activity on Facebook, which helps you see more interesting news from the people you interact with the most. Postings as well as genres of stories (such as photos, videos, status updates) also affect the appearance of the News Feed. ”
If you still find it in general, this is Facebook’s answer to Howtogeek: every time you open Facebook, the algorithm looks at every content that can display. Everything that your friends or the pages you have posted since the last time you opened Facebook is included. Each article has a “related score”, which is the basis for assessing whether you want to spend time watching it, enjoying it, commenting it or sharing it. Scores are different for each person. Facebook uses these signals to find true interest.
There are thousands of indicators that affect the scores, but most importantly: who is posting, what kind of content, the number of interactions and when it posts.
Factors affect the score of the article: the poster, the content type, and the interaction
When making friends with someone, the algorithm does not know if it’s your best friend or another stranger. Over time, as you interact with them more, Facebook knows they are the ones you care about so their posts have higher scores than anybody else’s posts.
Post genre also has a lot of impact. If you watch multiple videos, Facebook will display multiple videos. If you just look at the posts alone, they will appear more. If you never see the photo, it also shows up less.
With Facebook, interacting (like, sharing, commenting) is a good signal to know if something is interesting or not. if you choose between two posts on the same page, more like more wins.
Finally, Facebook calculates time factor. On social networks, things are very fast. One thing that was posted last week may not be as attractive as one that has been posted before.
How does Facebook rank the content you see?
After the relevant scores are calculated, Facebook reorganizes which show first, which one displays later. This section is simpler: they are ranked in relative order.
When an article is displayed on the message board, it is locked into a fixed position. If you visit Facebook at 1pm, any potential posts since the last view will be considered and show the most relevant posts. If you visit Facebook again at 3 pm, all posts in the last 2 hours will be considered. New posts are above the posts you have viewed since you last logged in. That is why when you pull down, you will see the old posts.
What is the disadvantage of this approach?
The message board algorithm is constantly being updated. Each time you interact with a new post, Facebook saves this information and uses it to determine which posts will attract you in the future.
However, nothing is perfect, the algorithm can also be wrong. You may be interacting with a person for a short period of time because of work requirements. If you have a problem, you can manually manipulate what you want to see on the bulletin board and hide unwanted content.